Branding Guide

IMANA Mission & Vision



IMANA fosters health promotion, disease prevention, and health maintenance in communities around the world through direct patient care, health programs, and advocacy


IMANA will strive towards a world in which the wellness and health care of all people are served by the American Muslim community

Brand Story


With a rich history of more than 50 years as a membership association united by the Islamic faith, IMANA is now shaped primarily as a service-based organization.

IMANA Medical Relief (IMR) is the lead focus of IMANA, bringing donors, volunteers and health care professionals from all walks of lifesto help fulfill its mission.

IMANA is modernizing and streamlining its look and feel, and bolster a voice that is human, sophisticated and modern

IMANA Personality & Voice


IMANA speaks with heart, is sophisticated, and is focused on making the world a better place.

IMANA is not unpolished, political, negative, or boastful

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